Building the Brand
— Everything Up to This Point
Listen to the Audio Story
It took a while, but we're finally here. We spent the past year and a half laying down the foundation for a publication focused on fostering community, supporting creatives and maintaining an ad-free experience. The process has been nothing short of rewarding.
This installment of Building the Brand coincides with the launch of MAEKAN. As we transition away from beta, we're proud to share our journey and experiences with you.
Text & Narration by
Alex Maeland & Eugene Kan
An early brand deck compares the similarities and differences within MAEKAN via tonality, serif and sans serif typefaces
In a previous life, going to work meant being part of a larger machine...
June 13, 2017
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