Building the Brand — Everything Up to This Point

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It took a while, but we're finally here. We spent the past year and a half laying down the foundation for a publication focused on fostering community, supporting creatives and maintaining an ad-free experience. The process has been nothing short of rewarding.

This installment of Building the Brand coincides with the launch of MAEKAN. As we transition away from beta, we're proud to share our journey and experiences with you.

Text & Narration by Eugene Kan
Illustration by Alex Maeland
Photography by Alex Maeland & Eugene Kan
Audio by Elphick Wo

In a previous life, going to work meant being part of a larger machine...
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