Building the Brand — Learning When to Bob and When to Weave

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MAEKAN’s approach to documenting stories has been highly methodical, structured and organized. We achieved great editorial results over the past few months by sticking with this formula. However, as our body of work continues to grow, the importance of making judgment calls and quick adjustments becomes all the more important. That's not to say having a gameplan doesn't work. It's about being able to identify opportunities that unfold and having enough flexibility to react in order to maintain the authenticity of a story.

For this latest installment, our editorial team offers a behind-the-scenes look at a recently published story, Marketing Cannabis — A Day with Sherbinskis and Young Dolph , sharing production-day experiences, as well as some of our biggest takeaways.

Hosted by Eugene Kan, Alex Maeland and Cody Horne
Audio by Elphick Wo
Photos by Alex Maeland

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