Building the Brand
Focusing on Tangible Design

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From the beginning, MAEKAN was not just about great stories. It was just as much about things you could touch and feel. This is the story of our beginnings and the details that are often overlooked.

By Alex Maeland and Eugene Kan
Audio by Elphick Wo
Photos by Alex Maeland

<p>Letter-pressed envelopes.</p>

Letter-pressed envelopes.

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