Gary Warnett (or GWARIZM) may not be a household name but in the world of sneakers and streetwear, he was truly influential in a sea of fake influencers. His sharp wit and assessment of the culture that he loved brought tremendous value. It was all at a time when we were in between worlds.
The offline world was being translated onto the web and somebody needed to serve as a bridge. A bridge that brought knowledge but also kept a generation honest on what it was like “back in the day.”
I met Gary on the greatest media trip of all-time, the 2008 Nike Pre-Olympic trip in Beijing. I was familiar with Gary’s work and I had long known that he was the standard to strive for in the industry which at the time, and even now, has only a handful of prolific journalists.
One evening, it was the two of us aimlessly standing around amidst some BMX demo. I recall being slightly nervous. It’s that feeling you get when you’re in a conversation, and you feel like you shouldn’t be there because you’re intellectually a few rungs down.