MAEKAN Session — The Reality of Disrupting the Performance Sneaker World

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Technology has enabled everyone from the casual sporty type to the pro athlete to push their limits. However, there comes a point where you have to ask how do brands keep innovating in a highly competitive space?

In this MAEKAN Session, we spoke with Daniel Bailey of Concept Kicks, Nick DePaula of Nice Kicks, and Eric Hernandez of Studio Noyes about the struggles faced by industry players including smaller brands and the factors that decide success for a performance product — some of which are unsurprisingly not related to performance.

Moderated by Eugene Kan
Discussed with Daniel Bailey, Nick DePaula & Eric Hernandez
Audio by Elphick Wo

Technology has enabled everyone from the casual sporty type to the pro athlete to push their limits. However, there comes a point where you have to ask how do brands keep innovating in a highly competitive space?

In this MAEKAN Session, we spoke with Daniel Bailey of Concept Kicks, Nick DePaula of Nice Kicks, and Eric Hernandez of Studio Noyes about the struggles faced by industry players including smaller brands and the factors that decide success for a performance product — some of which are unsurprisingly not related to performance.

Moderated by Eugene Kan
Discussed with Daniel Bailey, Nick DePaula & Eric Hernandez
Audio by Elphick Wo
Success is a different definition to them. […] It's pretty impressive to see what they (Big Baller Brand) are doing just with this grassroots, […] 'we're doing it our own way' mentality.

— Eric Hernandez of Noyes Studio

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